A brightening shampoo that enhances & illuminates blonde hair. Formulated with 90 percent natural origin ingredients, gently cleanses & respects the scalp, leaving hair softer & shinier. Developed with apple cider vinegar, smoothest the hair fiber scales, revealing radiant blonde hair. Contains white mallow extract, adds twice as much shine, enhancing the hairs natural luminosity. Includes a delicate floral & honey fragrance, provides a pleasant sensory experience during use. Suitable for all hair types