700 Keratin + Kale Silky Touch is a lightweight styling cream-gel with as light hold. This perfectly balanced styling aid hydrates and softens hair with the right amount of hold & control to help you easily achieve the perfect style. It seals the cuticle to protect against styling damage while banishing frizz and flyaways and adding glossy shine. KEY BENEFITS Slight hold styling cream Reduces the appearance of split ends & breakage Smooths the cuticle & reduces frizz Hydrates & softens Adds shine Provides heat & UV protection Lightweight non-greasy formula